About
Anselio is an AI customer service platform built in Casablanca.
Anselio gives Moroccan businesses AI agents that answer customers in Darija, Arabic, French and English across website chat, email, WhatsApp, social messaging, SMS and inbound phone calls — and hand over to a person when a conversation needs one.
The product exists because the alternative was a choice between a rigid phone menu and a chatbot built for English. Anselio answers from the business's own content, acts in its tools, and keeps one conversation history across channels, so a customer who writes on WhatsApp and calls an hour later is recognised.
What the platform does
- Answers from your documents, FAQ pages and past conversations using retrieval-augmented generation, so replies come from your material rather than general knowledge.
- Takes actions: books appointments, captures leads, fills custom forms, and looks up orders and accounts through tools.
- Hands a conversation to a teammate with the transcript, customer details and a summary, in the live inbox.
- Enforces guardrails: what the agent may promise, what it must escalate, and which data it must never ask for.
- Scores and analyses every conversation automatically, so quality is reviewed on all traffic rather than on a sample.
Who it is for
- Moroccan and North African small and mid-sized businesses
- E-commerce, retail and delivery teams
- Clinics, salons, schools and other appointment-based businesses
- Travel, hospitality and contact-centre teams
How it works
Connect your content
Upload documents, point the agent at your help centre or FAQ pages, or import past conversations. Knowledge is indexed per organisation and stays scoped to it.
Set the rules
Choose tone, languages and channels, define the guardrails and the tools the agent may use, and test real scenarios before publishing.
Publish and supervise
Deploy to the website widget, WhatsApp, email or a Moroccan phone line. Supervisors follow live conversations and take over when needed.
Company
- Based in
- Casablanca, Morocco
- Product
- AI customer service platform (SaaS), self-serve
- Languages
- Moroccan Arabic (Darija), Modern Standard Arabic, French and English with customers; the site is published in French, English and Arabic.
- Website
- anselio.com — pricing in Moroccan Dirham (MAD), excluding 20% VAT, with a free plan.
Data and compliance
Customer conversations are personal data. Anselio is operated from Morocco under law 09-08, with GDPR-aligned handling, encryption in transit and at rest, and role-based access in the dashboard. Customer content is never used to train public models.
- Data protection law 09-08 practices, with a GDPR-aligned data processing agreement
- Encryption in transit and at rest; conversation content is never stored in public buckets
- Role-based access, with distinct roles for agents, supervisors and administrators
- A customer can ask for a human at any time, and the request is always honoured
Talk to the team
Questions about a rollout, Moroccan telephony or a volume contract go to a person, not a form.